It seems like a lot is at stake for Apple with today’s keynote. Not a day goes by lately without someone predicting doom and gloom for the company…
“Android is winning!” (even though Apple owns HUGE majorities of the profit in every sector)
“iOS is boring now…” (even though almost every terrific App is developed for iOS first – try naming a non-Google Android exclusive that’s making waves)
“Apple has lost it… they REALLY need a big hit” (even though they’ve completely reinvented 3 major consumer sectors in the last 10 years and are sitting on $100 billion in cash)
“Apple doesn’t know how to innovate any more” (even though their two most recent innovations are responsible for the current renaissance in the computing industry.)
… that’s pretty much the gist of it. Truth be told, it’s just been a long time between Apple announcements (strangely so), with the last keynote coming late last Fall. Where Microsoft and Google bleed product leaks for press, you rarely hear much from Apple until they’re ready for you to purchase. That’s intentional.
With all of that said, here are some predictions for today.