Here’s a confession: I hate working with HTML email blasts.
If you’ve ever tried to design and code an HTML email, you feel my pain. Here are several frustrations:
- You have to use tables — Circa 1999.
- Archaic code.
- Two words: Inline CSS.
- Heavy graphics where you’d otherwise use background images.
- Not all email browsers render the same. I’m talking to you, Mr. Outlook!
To quote Zeldman, “All these years of internet use later, HTML mail still sucks.”
I was approached recently by our internal communications team to freshen up the Campus Pastor email templates that use Constant Contact. After a lot of coffee, a long Thursday night, and weeping and gnashing of teeth, I finally came up with a (hopefully) bullet-proof email template design.
You are the benefactor of this HTML email template goodness. Please find the downloadable resources below. I’d love to see how you guys take and adapt these to your ministry.
- PSD layered file (disclaimer: I didn’t place my layers in folders. Sorry OCD’ers)
- html files
- Festus Font
- Museo Font (used 500 and 700)