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Friday Four:  Email Marketing Alternatives

Are you fed up with your current web mail solution? Do you think you’re paying too much? Is it time for a change?

Here’s a list of four email marketing services. They’re all pretty similar, for the most part, but there are unique features that stand out with each.

In alphabetical order…

cm1. Campaign Monitor

WEBSITE: http://www.campaignmonitor.com

I’ve heard great things about Campaign Monitor.

  • The “big dogs” use it: Twitter, Yahoo, Nike, Facebook, Ebay, Myspace, etc.
  • You only pay for what you send.
  • Very custom-template friendly.

constantcontact2. Constant Contact

WEBSITE: http://www.constantcontact.com

This solution is used by many churches and businesses.

  • Allows online surveys
  • Free 60-day trial
  • Competitive pricing

mailchimp13. Mail Chimp

WEBSITE: http://www.mailchimp.com

Mail Chimp has a sharp-looking website and interface. Very inviting.

  • Over 80,000 users
  • Measure ROI by integrating with Goodle Analytics
  • Mail Chimp API and Labs — Cool ideas abound

newsberry4. Newsberry

WEBSITE: http://newsberry.com

This is the newest email marketing tool on this list. The site is really friendly.

  • Highrise Integration
  • Target campaigns based on demographic or user behavior
  • Created to allow users the ability to send professional campaigns easily and quickly.

What are you using?

These are just a handful of the email marketing solutions out there. What is your church or organization using? Are you happy with it? What would you like to change?

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  1. Ryan_B (Reply) on June 5th, 2009

    Thanks for the suggestions. I’ve been thinking about this subject a lot lately.

  2. iHateChurch (Reply) on June 5th, 2009

    no doubt church communication is LAAAAAAAAAAAME! great options up here, now if they would only utilize the product to its capacity after signing up….

    feel like most churches forget about the instruction manual and potential capabilities once they grab onto the next toy….

  3. Cleve Persinger (Reply) on June 5th, 2009

    Thanks for the comments, guys. We’re currently using one of these, and I’ve been looking at alternatives.

    I’m with you, iHateChurch, I think most churches are only utilizing about 10% of the potential their technology could give them.

    How do we move forward to take ministries and churches by the hand, and educate them on getting the full potential out of their tech?

  4. [...] Friday Four: Email Marketing Alternatives [...]


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