There’s something I need to get off of my chest: I’ve done a bad job of managing our church’s Twitter account. Actually, I’ve done a terrible job. As I continue to cultivate the reach of our website and effectiveness of our Facebook Fan Page, I’ve left our Twitter account on life support with just a tweet or so a week. It’s pitiful.
As I watch our tech-savvy staff tweet and retweet about the church happenings throughout the week, I’m convicted that it’s time to change things and take our official tweets a little more seriously. Here’s my three-part game plan to whip our Twitter account back into shape (and relevancy)…
Craft the Message to the Medium
Too often, I think people use Twitter for the wrong things. Users retweet a dozen people, add five or six hash tags, abbreviate every other word and still can’t post a tweet that’s serves as a full sentence. The reason people use Twitter is because they want bite-sized, easily digestible pieces of information, not a 12-part prelude to a novella.
Rather than automatically pulling in our information from an RSS feed or another source (which results in a lot of incomplete messages), I’m going to try and do a better job of writing custom messages that are intended purely to inform, notify and retweet for others.
Schedule Tweets for Repeating Activities
Part of the reason I do such a poor job of promoting things is simply because I just plain forget to tweet about it. To remedy this, I plan on making a list of our weekly recurring activities and scheduling tweets ahead of time (through something like Hoot Suite or Twuffer) so things don’t get lost in the shuffle.
Although relying on this approach exclusively would create a dull Twitter account, I think filling in the gaps with some personable scheduled tweets should work out pretty well.
Multiple Personalities is a Good Thing
One of the best parts of working with a tech-savvy staff is that almost all of them have smart phones with internet access; of that group, probably 80% of them are already tweeting every day. Why not give them access to update the church account too? Aren’t they the ones in the trenches generating all of that great content?
Multiple personalities from different ministry areas should give our Twitter account a lot of life, and there would definitely be a lot more tweets going out every week. The only downfall I can imagine would be a specific ministry dominating the Tweets, but that’s an easily corrected issue in my mind.
So that’s my game plan going in to the Holidays; I’ll let you know how it works out.
Do you have a secret strategy that’s worked out well for you? Has your ministry had success with Twitter or abandoned it altogether? Let us know in the comments below.