One thing for sure is if I like a pie, especially cherry or egg custard, it will be eaten in approximately 3-4 days. I don’t ignore it.
I heard about something Alan Hirsch said at the Velocity 2010 Conference at Mountain Lake Church. After a lot of study he has concluded that the Church targets people who are like them and these dynamics are similar between most churches – family, socio-economic, worship style, etc.
This means churches are only reaching a certain group of people within the population. Hirsch’s calculations say this group makes up 40% of the whole.
What about the other 60%?
It seems the majority of churches are fighting hard over the same 40% but ignoring the other 60%.
Who are the other 60% in your community? Challenge your team this week to identify the 60%.
What are you doing through communication (web, print, word-of-mouth), weekend experiences, and your personal intentions to reach the other 60%?