AKA: Death of THE Salesman.
Over the last two weeks I’ve tried to pay attention to marketing that DOESN’T get my attention. It’s amazing how much I spotted.
Why do the big corporate guys continue to throw lots of money at old methods?
Here are four ways you can count on me not taking time to stop and think about your product. I have no numbers to back this up – Just a personal opinion.
What doesn’t get your attention? What can churches learn from these?
1. Knocking on My Door
I just had a salesman knock on my door last week. Wouldn’t take no for answer. Does this still work?
2. Advertising in Airports
There are tons of big ads on the walls at any airport. I’ve seen some really great ads, but they don’t generate a response from me. I’m too worried about getting to my gate to catch my flight, not think about your product.
3. Un-Solicited Email with a “Follow Up” Phone Call
I get these all of the time. A vendor will send a bad sales pitch in an email, and then turn around and call me the next day to “follow up in regards to their email.” Plain and simple… If you’re a salesman and you cold email or call me, you will not get a return call. If I want your service I will contact you first, or find it online.
4. Intermediate Ad Pages with “Skip This Advertisement”
Do these drive you crazy, too? I click on a link thinking I’m about to instantly read an article, and I get the full page ad that says “skip this advertisement.” I never read those. I just click through.