I’m curious, how many of your churches advertise in the phonebook?
At one time the phonebook was the main source of information, and highly effective at that, but cell phones and the internet have contributed to its demise in most communities.
My wife usually throws ours away when we get a new one on the doorstep. It just takes up space and collects dust if she doesn’t. I don’t know the last time I even opened a phonebook.
Out with the old…
We made the decision at The Chapel last year to stop phonebook advertising for these reasons:
- It’s expensive! A good display ad can cost anywhere between $400-$1000 a month. We re-allocated the cost to other marketing/engagement strategies, and still saved budget.
- Found it was ineffective. The only activity we got were vendors trying to sell us stuff.
- It’s outdated. Google is the new phonebook.
- Got tired of dealing with pushy phonebook ad sales folks.
In with the new…
Here are several suggestions of alternative, less expensive, and more relevant sources to get the word out about your church.
- Invest in a good website. Folks are going to check that out before they even decide to come to your church – just like restaurant websites.
- Google AdWords
- Facebook Ads – It’s where people are.
- Servant evangelism and community engagement events. Your community should already know about you before they search for a church in the area.
Share your thoughts.
Does your church advertise in the phonebook? Have you found success with this? Have you done away with it and re-allocated those costs? What’s a more effective avenue?
Please vote (on the right), and share your comments below.