God isn't bland. The Church shouldn't be, either.
“Compelled” to Build a Microsite

Since I’ve written extensively about microsites in the past, I thought you might like to see the latest one we released at Long Hollow. This Sunday marked the beginning of a new series we’re calling “Compelled;” in a similar vein to Brook Hills’ Radical Experiment, we decided to issue a challenge to our congregation to be radically transformed by the Gospel.

Since this is one of the biggest series we’ve ever done, we decided early on that a social-media-heavy microsite would be a great tool to help build some excitement and serve as a home for the challenge and resources we want to provide throughout the life of the series. You can check out the finished product at livecompelled.com.

Here’s what I used to pull it off…

Viral promotion using Twibbon’s customized profile pictures – Since the thrust of this series is personal life change and reaction to the Gospel, I decided it would be a great time to throw Twibbon into our marketing mix. It’s free, fun, and has proven to be a great way to build some buzz leading up to the new series. We soft-launched the Twibbon a week before everything else went live, which served to build interest and get the conversation going before the series was even announced.

Tweet from the page using a text area and a little jQuery magic – A simple addition, but one that has seen a lot of traction from the page so far. I simply set up a little text box where visitors could type their thoughts about the series right from our page. Upon clicking “Tweet Now!”, their profile is opened and the #iamcompelled hash tag is automatically added to their tweet before it’s posted. (If you’d like for me to share this code, let me know in the comments below. It’s super simple, and a great way to spice up your projects.)

Related tweets curteousy of Juitter – I’ve mentioned it pretty extensively before (so I won’t repeat myself here), but Juitter continues to be a great solution for populating your projects with various tweets from throughout the Twittersphere. Again, it’s reasonably easy to set up too.

Facebook integration through their simple Social Plugins – Finally, no social promotion would be complete without some tie-in to the world’s largest social network. I opted to throw in a simple “Like” button for this project using Facebook’s simple social plugin platform.

And that’s all there is to it! I’d love to hear your feedback and see what you’ve been working on lately as well. Feel free to share in the comments below.

Bonus:

Just for fun, here’s the original sketch on my whiteboard when this project was in its infancy; I alway enjoy seeing how projects began compared to how they ended up :-)

Sketch of the Compelled microsite

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  1. Andre Barnes (Reply) on October 25th, 2010

    Hey Eric, great post. I really enjoy what you guys are doing. The “Bonus” is nice ;)

  2. Stephen Corbett (Reply) on February 8th, 2011

    Your post and microsite led our team to develop a similar site with a series we’re in the midst of called “shift.” Our microsite is shiftmylife.com and has proven to be a great place to provide resources, media and other stuff… without cluttering up our church site. Thanks for the ongoing great ideas and thought-provoking posts, Eric.


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