A few months ago Brian Barela, Director of New Media for Campus Crusade for Christ, and I had a chance to talk to Josh Williams, the CEO of Gowalla. He was only able to give us 20 minutes, but we were thankful.
We talked about how churches can leverage location-based services. Josh had some interesting points, and Brian and I came away even more excited about LBS than ever.
LBS for !mpact Church
Two weeks ago I had the opportunity to present !mpact Church’s 2011 Technology Plan to CNN for their Technology Tuesdays, and one of the things that I talked about is how we plan on utilizing LBS for our connection or small groups. To me, using LBS in this way makes the most sense. You have a group of people meeting at different venues all across town, so why not create some type of partnership or connection where that group gets a reward for checking in when they have their group meeting.
More ways to utilize LBS
- For first time check-ins, reward your attendees with a free CD or shirt.
- On mission or outreach projects, create a partnership with a corporation or foundation and when you have people check in to volunteer at that location, your church donates $1.
- Who’s the “Mayor” at your church? Offer to take them out to lunch and then have them to check-in at the lunch venue, too. Creating a partnership with that venue where you take your “Mayors” to is what I am calling “recursion check ins,” if you will.
- Sometimes your community or congregation just wants to be in the know, so checking in where you guys are when you have leadership or team outing could be effective.
- I had a meeting with Tim Schaeder, Phil Bowdle, and Brian Barela about LBS. Phil mentioned how utilizing the power of checking in with multimedia could be useful. When an attendee is sitting in the worship experience, letting their friends know what the pastor is saying via video, or showing them what is happening right now via photo could be huge. You are going from just tweeting about what you’re doing to tweeting and showing your friends where you are.
These are some of my thoughts about location-based services in churches and ministries. What are your thoughts?