QR codes, what are they? What do they do? How can you use them?
Figuring out how to use QR codes is still getting worked out by a myriad of companies and organizations.
For example, Best Buy uses them to “connect the real world with digital content on a shopper’s mobile device,” and Barnes & Noble uses QR codes to provide additional information on books and other products.
What are QR codes?
QR codes are special two-dimensional bar codes. They are intended to be scanned by a camera phone with a QR code reader application that you can download from your phone’s application store or market.
4 Ways to Use QR Codes at Your Church
At !mpact, we will or have started using QR codes in these 4 ways:
- Adding to business cards: We plan on having a brief bio on the back of our new business cards for each person. So, not only will people have our name, email, and where our office is located, they will have a chance to know us before they know us. SXSW uses QR codes on badges they pass out to attendees.
- Giveaways: When we have giveaways at church, we plan on using QR codes to help determine the winner by having our attendees scan the QR code under their seat to see if they ‘ve won.
- Products: The NHL’s Detroit Red Wings use QR codes on their posters. We really like this idea and plan on using them on some of our products that we sell. We may even encrypt the QR code to be a discount code.
- Engagement: Right now, we have a Valentine’s Video Contest that encourages people to record themselves singing, dancing, or whatever they do to their favorite love song. We are using a QR code on our splash to encourage inquiring minds to invite other people to join the contest.
What do you think about QR codes? Do you use them? If not, how would you use them?
Post Image: http://www.flickr.com/groups/qr