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Friday Four: Use QR Codes at Your Church

QR codes, what are they? What do they do? How can you use them?

Figuring out how to use QR codes is still getting worked out by a myriad of companies and organizations.

For example, Best Buy uses them to “connect the real world with digital content on a shopper’s mobile device,” and Barnes & Noble uses QR codes to provide additional information on books and other products.

What are QR codes?

QR codes are special two-dimensional bar codes. They are intended to be scanned by a camera phone with a QR code reader application that you can download from your phone’s application store or market.

4 Ways to Use QR Codes at Your Church

At !mpact, we will or have started using QR codes in these 4 ways:

  1. Adding to business cards: We plan on having a brief bio on the back of our new business cards for each person. So, not only will people have our name, email, and where our office is located, they will have a chance to know us before they know us. SXSW uses QR codes on badges they pass out to attendees.
  2. Giveaways: When we have giveaways at church, we plan on using QR codes to help determine the winner by having our attendees scan the QR code under their seat to see if they ‘ve won.
  3. Products: The NHL’s Detroit Red Wings use QR codes on their posters. We really like this idea and plan on using them on some of our products that we sell. We may even encrypt the QR code to be a discount code. :)
  4. valentines-qrEngagement: Right now, we have a Valentine’s Video Contest that encourages people to record themselves singing, dancing, or whatever they do to their favorite love song. We are using a QR code on our splash to encourage inquiring minds to invite other people to join the contest.

What do you think about QR codes? Do you use them? If not, how would you use them?

Post Image: http://www.flickr.com/groups/qr

Andre BarnesToday’s post was written by Andre’ Barnes. Andre is the Technology Director at Impact Church in Atlanta, GA where he oversees all of the technology resources from software to hardware. He’s also a very effective web developer and a “big ideas” guy who has a passion for furthering the Kingdom through technology. You can follow him on Twitter @drebarnes.
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  1. Eric Granata (Reply) on January 28th, 2011

    Hi! We experimented with QR codes when promoting our annual Christmas Program last year. We put them on postcards mailed to the community, in a magazine advertisement, and on posters. They’re definitely gaining in popularity.

  2. Andre Barnes (Reply) on January 28th, 2011

    @Eric:

    That is awesome! What church do you work for?

  3. Christopher Hopper (Reply) on January 28th, 2011

    We just used a QR code on a promo poster for our upcoming Redline Conference. Decoding it gives the user a promo-code to use during online registration which allows them a free wrist-band ticket valued at $35. iredline.tv/registration (see sidebar for poster download). ch:

  4. [...] This post was mentioned on Twitter by QR Code ART, Michael Schmidt. Michael Schmidt said: Friday Four: Use QR Codes at Your Church: QR codes, what are they? What do they do? How can you use… http://bit.ly/dF8NAz #churchmedia [...]

  5. David Tonen (Reply) on January 28th, 2011

    Great ideas in this post Andre. I thing we are still very much one the early-days edge of QR codes but I love to see churches and ministries leveraging them now. From a marketing standpoint these things can ramp up customer “engagement” while providing great analytics to your ministry so you can gage the impact your promotion is having. Love it!

  6. Andre Barnes (Reply) on January 28th, 2011

    Thanks for commenting David, Eric an Christopher! :)

  7. Postscript (Reply) on January 29th, 2011

    We’re thinking about using QR codes at our entry doors to stream a welcome message and directions. We’d also use them in several general welcome and departmental (kids, students, etc.) brochures.

  8. YouScan.me (Reply) on January 31st, 2011

    Hello,

    we believe that QR codes will make the connection between offline and online worlds easier. That’s why we created our QR code generator with social features – YouScan.me. You can add all your info like Facebook profile or fan page, twitter, youtube, etc. and connect with others.

    Cheers


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