Currently as the only technology guy working at !mpact, some people have asked me how I go about making my day to day decisions? I tell them that I follow what I call my three Cs of technology – convenience, conversation, and connecting.
If an application or process does not have these three things, I will not use it, and definitely not introduce anything to our team.
The most important C of them all is convenience. Why? Well, no matter how easy (yes, something can be easy and not convenient) or great something is it has to be convenient enough for your users.
Notice that I mentioned “users” not “you”. Convenience is something that has to be continuously worked on and not a one time thing. At !mpact, we make sure our community can access our sermons on our web site, mobile site, iPhone app, iTunes, and soon iPad.
You can’t beat making things more convenient for your community.
Is what you are using or creating developing effective engagement amongst your community? If so, how?
These are some questions that you have to ask yourself daily.
Will what you are using going to get your community asking and responding to questions? You have to get the user to continue the conversation past the initial conversational or engagement points.
This should be an “automatic”, right? Well, something may not be connecting initially until you get things underway.
For example, just tweeting information about your company or organization does not make you more connected to your community. Do you follow people back, mention users on tweets, re-tweet tweets, get back with people in real-time and not days later? This, my friends, is a good example of connecting.
Another question is what you are saying. Is it relevant to your community? It is simply context over content? Are you really saying something or just taking up space?
I would love to hear from your about what principles you go by from a technology standpoint?