God isn't bland. The Church shouldn't be, either.
7 Lessons from Brett Favre

It’s that time of year again. Will a team convince Brett Favre to come back? Can I try to convince Brett Favre to come back?

Football analogies are going to be showing up in pulpits all over the country, and we’ve got pigskin on the brain too.

Today’s post is brought to you by Brett Favre himself – sure, he’s got flaws (who doesn’t?), but his actions, skills, characteristics can teach us about church communications… and life.

1. Be authentic

Last year Cleve wrote a post on the need for pastors to “keep it real.” Sometimes our jobs as communicators is to make something look like a bit more than it is – “pretty-it-up,” but an even bigger challenge is trying to convey something for exactly what it is. For example, when I work on the branding for a new sermon series, I want the authenticity of both the church and the teacher to come through so attenders grow to trust us.

2. Keep it simple stupid (KISS)

In a YouTube clip Cleve and I were watching earlier this week, Favre emphasized that the scheme didn’t need to be complicated. Favre may not be the most intelligent player on the field, but this is brilliant and his playing is too.

If you’re good at what you do, why over-complicate your strategy? Why spend $10,000 on something you can do for $2k? Why build a custom solution when you can buy an out-of-the-box that will work the same or better? Sometimes I think we over-complicate things to make ourselves look smarter. Favre doesn’t do this. The defense can’t cover sheer talent.

3. Don’t give up

I respect Brett Favre for giving his passion all he has. Just when the media and haters said he had nothing left and after “retiring” twice before, Favre came back for the 2009 season where the Vikings finished the regular season with a 12-4 mark to capture its 2nd consecutive NFC North title, and Favre led his team to an incredible NFC Championship game. I wouldn’t tell a Viking fan that he shouldn’t have come back. That type of endurance through criticism and pain is inspiring.

Don’t give up or give in because something isn’t easy or someone doesn’t agree with your process, aesthetic, or ideas.

4. Strive for excellence

In 302 career games, Favre completed 508 passes for touchdowns. He holds the records for most career touchdowns, career passing yards, consecutive starts, and victories by a starting quarterback (among other records). The man didn’t settle for less than giving 100% and striving for excellence.

I can’t emphasize enough how important excellence is for us. It’s our reputation, it’s the reputation of the church, and ultimately it’s showing the world that we serve an excellent God who loves us and died for us.

5. Take risks

Don’t be afraid of failure and experimenting with new ways to communicate to your congregation.

Favre throws into traffic. Not only does he hold the records listed above. He also has 336 interceptions and holds the records for most sacks and fumbles. Similarly, Jim Thome hit his 600th career homerun this week, but not before recording 2,426 strike outs (second most all time). BTW: Thome received a congratulatory message from Favre following Monday night’s feat.

6. Invest in others

Favre has spent countless hours investing in people like Joe Webb and Colt McCoy.

I have a great mentor who invested in me and still invests in me. It’s important for us to invest in others as well. My sister, Laura, is a new communications director for a church Nashville, and I love interacting with her and sharing whatever experience I have.

7. Enjoy it

No one can deny that the man has fun. Enjoy what you do, and you’ll be better at it.

Katie PersingerToday’s post was written by Katie Persinger. In addition to being Cleve’s wife, Katie consults churches and ministries in the area of communications - strategy, video, web, and print. She has served at Saddleback Church and most recently as the Executive Dir. of Communications at The Chapel. You can follow her on Twitter @mrspersinger and read her blog, Mobile Mama.
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