Recently I’ve been handling the web and social media needs for a church that’s launching next month in my hometown, Revolution Church.
They’re full force ahead with community engagement and presence awareness. However, with as much work they have been doing face to face, I’d like to think there can be the same effort online.
Through the process I’ve found that Twibbon really is “The easiest and most powerful way to promote awareness of your cause on Twitter and Facebook.” It’s a great tool that empowers supporters of your cause to modify their avatar and show support for your campaign to their friends and followers on Facebook and Twitter.
If you are a church planter trying to promote your launch, or a pastor trying to promote your next sermon series or big event, all you need is a Facebook or Twitter account and to follow these 4 relatively simple steps.
Step 1. Create a Campaign
In this step you will give your campaign a:
- Title: Sermon series, launch service date, etc.
- Description: What’s your campaign about? Just a couple of sentences explaining and inviting people to participate.
- Category: These are predetermined and you have to choose from a drop-down list. You will probably go with “Cause” or “Lifestyle”
- Sub-Category: Again, predetermined and you have to choose from a drop-down list.
- Tags: You can only choose 4 so choose well. Church name, pastor’s name, location of event, name of cause, city, etc.
Step 2. Create a Twibbon
This is surprisingly easy to do. You have three style options: badge, border and fill, and upload my own. All you have to do is upload your church logo and then you can easily make it larger or smaller and place the logo anywhere you would like on the badge. It looks great and is super easy.
Step 3. Finish Campaign
Click on the “I Just Want a Free Campaign” button and your campaign will be finished. You don’t have to spring the $99 to customize your campaign.
Step 4. Promote, Promote, Promote
The most important step to your campaign is to increase your supporters. You will need to promote your campaign to your existing Facebook friends and Twitter followers. By posting and tweeting about your Twibbon, you expose it to all of your friends and followers. As they add your Twibbon they will automatically tweet and post about your campaign which starts the viral growth.
Remember, there’s no silver bullet to marketing and promoting and if you want your Twibbon campaign to take off you may have to work the phone, email, and direct message in Facebook and Twitter asking your friends to use your Twibbon.
I think this tool, if used correctly, can be a real game changer for church marketing. Comment below and share how your Twibbon campaign has worked (or didn’t work) for you.
(source article by Paul Loyless)