God isn't bland. The Church shouldn't be, either.
Ever thought about LinkedIn ads?

No matter what your opinion is on LinkedIn, the business-oriented social networking site used for professional networking, I have a way your church can leverage it to engage your community.

Advertise your employment ministry or job fair on LinkedIn.

It really makes sense. Many churches are starting to have employment ministries or holding job fairs and are doing some amazing things. Why shouldn’t churches take advantage of all of the avenues to get the word out, and especially on a well-known website where a lot of folks are going to network and find opportunities?

The Chapel, for example, has an employment ministry that meets twice a month to network, discuss job strategies, get connected to resources, and obtain support for folks who are unemployed or who are in a job at risk. In fact, many have landed jobs through this ministry.

In addition, they also hosted a job fair, and 40 people were offered jobs right on the spot. Did you read that? 40 people!

LinkedIn Ads are kind of like Facebook Ads.

I went through the process of setting up a test ad, and there are a lot of similarities between setting up LinkedIn and Facebook Ads. You can get really targeted and name your price, much like Facebook, too.

When you’re ready to get started head over to LinkedIn Ads.

Here’s a high-level overview.

1. Create Your Ad Campaign

Very self explanatory, and I really like the option for ad variants.


2. Region and Demographics



3. Payment Method, Daily Budget, and Run Schedule

Again, not much different from Facebook Ads here, except the $10 daily minimum.


What do you think?

Worth a try? Are you already using these? Let’s start a conversation, below.

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  1. Eric Granata (Reply) on August 28th, 2011

    I think this is a great idea and also like the idea of churches hosting job fairs for their communities.

    I was in Florida recently and visited a church that had hosted one such fair. It was a win for everyone! The employment agencies got a venue with an audience, the church was able to minister to their community while offering additional help at following meetings, and, of course, people found jobs.

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