I consulted with a great church recently who asked a question I receive regularly.
“How many different ways should we be communicating with our attenders?”
Good question, right? Churches want to know if they’ve covered all of their bases when it comes to types and ways they can get the word out.
I understand this question. It seems it used to be a very valid communications strategy – the shotgun approach – spray all of your communication in as many directions as you can and hopefully it will hit.
I think a better question these days is…
“What few avenues of communication can we pour our all in, keep updated, so folks proactively keep up with what’s going on?”
Is it the bulletin? Announcements from the stage? Email newsletters? Text Messages? Online? What does that look like for you?
Less = More
It’s the approach that doing less actually has greater impact. It reduces noise and provides a distinct way your folks can access important information.
We’ve seen this play out in a hand full of churches my wife and I have been a part of. It seems the ones with less avenues of communication (including no bulletin) are the ones where we feel like we know more.
Why is this?
My Wife VS the GPS
Somehow I miss more turns when my wife, Katie, is with me than when I am driving by myself.
I thought about why this happens.
When Katie’s in the car I know in my subconscious she’s going to give me the point-of-the-finger or the audible, “turn here.” When she doesn’t, I miss turns. This happens a lot.
On the other hand, when I’m driving by myself, I’m either paying better attention to where I’m at, or listening intently to the GPS. I hardly miss turns.
Stop the Spoon Feeding!
Here’s the take away… When I know information is coming at me from all sides, I am more likely to be passive about retaining or listening. It’s like being spoon fed or riding a bike with training wheels – why do I have to worry or be pro-active about obtaining it?
When I have to navigate by myself I take ownership in and appreciate the information I’m obtaining.
Pour your best into one big communication avenue, and a few secondary ones, and I think you’ll be surprised by the results. Oh, and the free time.