God isn't bland. The Church shouldn't be, either.
#twelfdays of Christmas is Back!

I’m happy to announce the return of the half twitter bird, half elf, in 2011 – twelfdays.com.

Quick! Think of 12 folks you can publicly encourage via twitter over the next 12 days, and use the hashtag “#twelfdays“.

What started out as a crazy eleventh-hour idea, last year, soon experienced ridiculous levels of participation. It was so cool to see folks taking time out to encourage others during the Christmas season.

The MediaBLEEP team had lots of nifty plans to make everything more awesome for 2011, but then life happened, and it all fell off of the radar. However, even in all of the craziness, our mission is still pure at heart for this initiative. We want to partner together to change the culture on twitter – if only for 12 days.

It’s about OTHERS, December 13-25! Seriously, pick one person per day, during the 12 days before Christmas, and encourage them publicly through Twitter.

Why? We’ve all experienced the occasional self-centeredness, rants, and one-way conversation Twitter can bring out sometimes. Let’s join together to change that during the next 12 days.

That’s what Christmas should be about anyway. Offering encouraging words is one way we can give this season, and in some cases to those who are least deserving. Isn’t that what Jesus did?

Check it out:

Visit twelfdays.com and use hashtag “#twelfdays” when you spread the cheer.

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  1. Colin Carmichael (Reply) on December 14th, 2011

    I hate to nit-pick, but I feel compelled to point out that the “Twelve Days of Christmas” are the 12 days FOLLOWING Christmas, not preceding it, with the “Twelfth Night” marking the eve of Epiphany.

  2. Cleve Persinger (Reply) on December 14th, 2011

    Colin, thanks for pointing this out. We fully understand the real Twelve Days of Christmas falls after, but willingly chose to run this and last year’s campaign before Christmas.

    The two are really only connected by a play on words. I promise we won’t throw a wrench in things and hold our Feast of the Epiphany on Dec. 26. :)


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