God isn't bland. The Church shouldn't be, either.
What’s in a Name?

Remember the old days? It may be hard to believe now, but products and business were once branded with grammatically correct titles and words that had common meanings. It was a time when brands like “Google” made people snicker, and .coms were as plentiful as Bieber-cuts.

If you’ve tried to brand something recently, you’re probably painfully aware of the challenges that have popped up in the past five years; .coms are just about dried up, brand-squatters are rampant, and obtaining user names for popular web services is a bit like playing Minesweeper… you never know when you’re going to run into trouble.

Thankfully, I ran across a terrific tool a few weeks ago that can give you the data you need to make more intelligent name choices at the outset of your projects…

Brand Smarter with NameChk

The next time you embark on a branding adventure, throw namechk.com into your planning process.

Simply put, NameCHK hits the servers for pretty much every popular web service and checks the availability of your desired username. I’ve only known about it for a week, but I swear that it has already saved me hours of grunt work (and helped me to move on branding decisions MUCH faster). It’s definitely worth checking out.

Do you have a secret branding tool in your utility belt? Let us know in the comments below.

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  1. Chuck Scoggins (Reply) on February 13th, 2012

    Great find, Eric!

    My two favorites for domain name searching (which is where I usually start when branding) are:
    iwantmyname.com and Domai.nr

  2. Cleve Persinger (Reply) on February 14th, 2012

    How did I miss this article yesterday? Good stuff, Eric.


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