Today marks our three-year anniversary, and 500th post. It also marks the beginning of a new chapter.
MediaSalt has been replaced with MediaBLEEP, an interim name necessitated by an order to cease and desist. Who knew you could trademark the word “salt?”
We’re going no-sodium
It’s sad but true. A company named Salt Branding owns the trademark for the word “salt,” when associated with media, branding, websites, etc. They felt we were infringing on their trademark and ordered us to shut down.
After several back-and-forths between lawyers, it looked promising we would be able to obtain a co-existence agreement. After all, their clients include Coke, Disney, and Johnson & Johnson, and we simply give free advice to churches and ministries.
Unfortunately, when it was all said and done, they still felt like any use of the word MediaSalt was direct infringement. So, we must shut down.
Knocked down but not defeated
Yes, the whole process over the past several months, from receiving the letter to transferring all of the posts over this weekend, has been one big hassel. Yes, I feel like the small town hardware store that’s forced to close up shop when Home Depot and Lowes move in. However, the show must go on…
- God is in control. God’s will be done.
- You always dread these things, but I’m encouraged about this fresh start. You should be, too. Thank God for that peace.
- There are bigger things in store as we re-group and lay out a strategy that continues to help ministries and churches.
- We still believe “God isn’t bland. The Church shouldn’t be, either.” We’re in this for the long haul.
Thanks for your continued support as we continue on this journey together. We have an awesome community and I pray it only grows through this interim name change.
Again, MediaBLEEP is the temporary name we landed on while we pray through and make thoughtful decisions for the future of this community.
I’m excited about what’s on the horizon. I look forward to the next three years and another 500 posts.
PS. If you have anything bookmarked over at MediaSalt, it will automatically place you on the correct MediaBLEEP page when accessed. Thanks 301 re-directs!