Over the past several years of leading breakouts and consulting with churches I’ve gotten a lot of questions in regards to best practices and strategy for volunteers or church staff when it comes to Facebook Pages.
I thought it was about time I shared a few of these with our community.
1. People want to show their personality and connect
- The number one reason why people love Facebook is that it enables them to show their personality and connect with others.
- Ask more engaging questions that allow folks to show their personality – preference-type questions, etc.
- Conversely, make sure to respond and validate comments. When people gain feedback from their community they are more likely to share often and be open and honest.
2. More question marks than periods
Thanks to Michael Buckingham for this one.
- Count your question mark to period ratio. Don’t just be a bull horn and wonder why folks aren’t responding. Think through subjects to talk about and questions to ask that are relevant and will engage folks to answer.
- This one is always a big help to churches. I’ve seen results over and over with this tip.
3. Spend time listening
- Rejoice with folks, hurt with folks
- It’s not always about what you have to say.
4. Find your rhythm
- When can folks expect to read fresh content? When can they count on updates?
- Come up with a posting strategy and stick to it. Don’t be inconsistant.
- Noon and 7 p.m. are the best times to post to Facebook to maximize impressions.
- Consider tools such as hootsuite.com to keep you on track.
5. Hit these often
There are way more ideas than what I can post below, but these should get you started.
- News and events
- Bible verses – encouragement and relevant to your weekend teaching
- Inspirational quotes – have you been to goodreads.com/quotes? Also quote from the sermon.
- Your church’s ethos and mission – quotes from the website, etc.
- Have fun. “Sorry the Falcons lost this weekend. We’ll have prayer counselors available today if you need them.” Thanks to Phil Bowdle for this example.
- Highlight volunteers and encourage them, make them feel like rock stars, and ask others to volunteer.
- Post photos and videos – sermons, events, Youtube/Vimeo clips from music videos or other things, weekly webcam videos
- Link to other Pages at your church
- “Would you rather” type questions
6. Recruit Volunteers
- It’s a big job. Who can you recruit to help you post and respond? (sometimes these folks will be apparent based on their comment frequency and quality)
- What specifically do you want them to post?
Can these points help your efforts? What did I leave off?
Finally, what do you struggle with? We’re all ears.