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3 Things the Church Can Learn from Feedly and Google Reader

If you’ve been hiding in a cave, you might not’ve heard that Google has announced the sunsetting of Google Reader on July 1.

For many people, that means their favorite tool for reading blog posts will be gone.

Fortunately, the fine folks at Feedly were ready with a solution to allow Google Reader users to seamlessly continue reading their old Google Reader feeds on the Feedly platform. According to slashgear.com, in the first 48 hours following the announcement, Feedly has gained 500,000 people.

There are three things the church can learn from Feedly’s post-Google-Reader activity.

1. Preparedness for Opportunities that Arise

Feedly has created a solid product and had a plan in place for just such an opportunity as this. They have a backend structure called Normandy that will help Google users’ feeds to seamlessly move over without any interruption.

They also immediately added 10x more bandwidth by deploying new servers right away.

If there were an event or action that presented your church with an opportunity for growth or expanded ministry, would you be ready? Do you have a plan in place for radical growth? What would happen if twice as many people randomly showed up to your services one Sunday? How would you respond in ministry if a natural disaster were to hit your community?

While it is impossible to prepare for every possible growth scenario, it is important to have a plan in place to cover as much as we can anticipate.

2. Increased Bandwidth

As I mentioned, Feedly increased their bandwidth to handle the extra traffic that the Google announcement would bring their way. What are ways you can increase your ministry bandwidth to facilitate growth?

Are people avoiding your church because of parking or difficulty getting onto the parking lot? Is your children’s ministry checkin process a bottle neck?

3. Listening to User Feedback

As someone who was already a Feedly fan, I was ecstatic when I heard Feedly is still looking for ways to improve. They are listening to existing customers as well as future customer comments and concerns realizing that this windfall growth doesn’t mean they still don’t have room for further improvement.

How do you gather and use feedback from those in your church and community? Do you have a means for people to speak in to your church operations? Or, is your organization content with the status quo?

I’ve heard it said that “Feedback is the breakfast of champions” and I believe that those who fail to listen will fail to grow.

What About You?

When the door of opportunity opened for Feedly, they were prepared to walk through it. Could your church say the same if a similar door were to open? What is something you can do today to help prepare for such an opportunity?

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  1. Bryan Chalker (Reply) on November 26th, 2013

    Amen on this Chuck. They knew Reader was a great app, but more importantly, they knew it had a large amount of followers. Capturing them the way they did – by planning for and ensuring they would fit well into their setup – was perfect. A nice transition over for former GR users.


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